It’s the middle of summer, the month of July, a time for celebrating with fireworks, ice cream, family reunions, and . . . Christmas? Yes, it’s true. Due in part to the lack of marketing opportunities or holidays that fall between July 4th and Labor Day, retailers came up with the concept of generating a need to shop, hence, Christmas in July was born.
The term, if not the exact concept, was given national attention with the release of the Hollywood movie comedy Christmas in July in 1940, written and directed by Preston Sturges. In the story, a man is fooled into believing he has won $25,000 in an advertising slogan contest. He buys presents for family, friends and neighbors, and proposes marriage to his girlfriend.
Christmas doesn’t have to be an expensive holiday, and it doesn’t have to be a stressful one either. Start planning now, and have your best Christmas yet. Start with setting your gift budget, making your gift list, and even talking to your children about setting up their own small gift account for the gifts they’ll want to buy for their siblings, grandparents, or even their parents.
Regardless of your angle or motivation, July is a great time to capitalize on the marketing and pricing strategies of retailers, even if it’s to purchase some much needed new something for yourself or your family. Contrary to popular belief, it is not meant to be a time when you actually purchase Christmas ornaments, lights, or decorative towels. It is however, a time to get those Christmas-time prices on the things that you need now.
While we won’t be displaying Santa sitting under a palm tree by the ocean, NEST Entertainment, your online Christian Book store for Christian books of all types including Bibles, Bible covers, Christian children’s books, cookbooks, health books and much more, is offering great savings on everything you might want to purchase during your Christmas in July shopping spree. So celebrate with some Christmas music in the background, while you jump online and become one of many, participating in Christmas-in July!